Le Vin Cool

Looking to make a definitive style statement with new wine drinkers, Patrick de Montpeyroux of Montpeyroux Estates in southern France, had a vision to make wine cool again with the young social elite. Knowing he neeeded to catch the attention and appeal to all the senses of the club-going, non-wine-drinking-yet consumer, Montpeyroux & Co knew joining forces with Christian Audigier, mastermind and head designer of the Ed Hardy and Christian Audigier brands, could get them the "rock star" status Montpeyroux & Co. were looking for.

The next time you are at your favorite night spot, look to see if Le Vin Cool is on the wine menu. The bottles alone are adorned with wild, daring, colorful tattoo imagery that has made Christian Audigier a household name.

Check out The Cool Wine on MySpace to get a better sense of these limited-edition, special reserve wines...with a rockin' attitude.

Extraordinique!

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