Vodka Martinis for a Cause this NYE

When you have a good martini, there's nothing better. After having a Pomegranate Martini at Crush 29, which included fresh pom fruit at the bottom, my plans for New Year's Eve now turn to finding the right vodka to stock our bar and a collection of good recipes and glassware to serve these great cocktails in.

Just reading up on a new vodka released last month, Purus is the first 100 percent organic Italian wheat vodka, harvested from the Piemonte and Lombardy regions of Northwest Italy combined with crystalline water from the Alps. Purus is unique blending old world distilling and new world filtration methods to create a vodka without impurities.

This spirit is extraordinique being both 100 percent organic and environmentally-conscientious. Every aspect of Purus' packaging has environmentally-friendly attributes: 100 percent recyclable bottle, 100 percent tree-free paper label made with safe soy-based inks and water-based adhesives and an environmentally sustainable cork closure.

Additionally, Purus is working with American Forests, a group dedicated to ensuring there are healthy forest ecosystems for every community. Begining this month, American Forests will plant one tree on behalf of the first 100,000 adult visitors to register for this free program on the Purus Web site. Trees will be planted in areas of need in California, Florida and Texas.

While champagne may be uncorked at midnight to bring in 2008, I'm thinking Purus should be poured for a good cause for this year's NYE celebrations!

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