A New Visual Paradigm for the Wristwatch
Grabbing for a paper napkin to capture a spark of inspiration and creativity, Matthew Waldman, award-winning artist and designer had a flash-back to his first grade math class while staring at a large wall clock in a London hotel. Struck by the limitations of how we display time, Waldman conjured up a new less linear, more intuitive way to view time.
Nooka wristwatches show time as a visual mass increasing as time passes. Nooka seeks to redefine the modern experience of time telling. This is extraordinique!
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Fashion | Design
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